The 2026 edition of Hit Week celebrates the festival’s 20th anniversary by expanding global opportunities for Italian music. This year’s highlight is the debut of the Sync Mission, an initiative dedicated entirely to music licensing for audiovisual media, including film, TV series, advertising, and video games. From October 5–7 in Los Angeles, Sync Managers from leading Italian record labels will connect with major U.S. audiovisual, advertising, and gaming executives through targeted networking sessions designed to drive cross-market commercial partnerships. The event then continues from October 7–10 across Los Angeles and Miami, featuring live performances by the magnetic singer-songwriter and multi-instrumentalist La Niña, the definitive headliner of this edition.