The Italian Cultural Institute in Los Angeles
Thursday, February 8, 2024
6 – 7 pm Presentation and Panel Discussion
7 – 9 pm Opening Reception
Istituto Italiano di Cultura 1023 Hilgard Avenue, Los Angeles
FLORA is a journey through the fantastical world created by Atelier Manferdini for the Italian Cultural Institute in Los Angeles. The exhibition features design objects, physical models, sculptures and A.I. illustrations that re-interpret images of nature into contemporary design.
In our current age of digital ephemera and computational imagery, nature appears familiar and at the same time eerily synthetic; FLORA exhibits this dichotomy between natural and artificial representation, a silent but constant protagonist of Atelier Manferdini’s artistic production.
The floral motifs within the exhibit undergo a remarkable metamorphosis, intertwining with geometric patterns, delicate furniture forms, and vibrant text-to-image imaginings. As artifacts shift between familiar and alien worlds FLORA ultimately outlines Elena Manferdini’s expression of design as a vehicle for human emotional states and new esthetic identities that have emerged from our contemporary culture.
Opening on Thursday, February 8 at 6pm with a panel discussion featuring Elena Manferdini, principal and owner of Atelier Manferdini in Los Angeles and Graduate Programs Chair at Southern California Institute of Architecture (SCI-Arc) and Claire Isabel Webb, director of the Future Humans program at the Berggruen Institute, moderated by Francis Anderton, Author, Broadcaster and Producer who covers design and architecture in Los Angeles.
SPECIAL THANKS TO
ELENA MANFERDINI is the principal and owner of Atelier Manferdini in Los Angeles and Graduate Programs Chair at Southern California Institute of Architecture (SCI-Arc). She has exhibited in various art and architectural museums including the Venice Architecture Biennale, MOCA and LACMA in Los Angeles, Museum of Art in Birmingham, Design Museum of Holon, and New Orleans Museum of Art. She is the recipient of numerous prestigious awards including the AIA Los Angeles; the PAN Award for best public art project in North America; the Graham Award for architecture and most recently, the ICON Award as part of the LA Design Festival, a prize that recognizes iconic women who have made an indelible mark on Los Angeles. Manferdini received a Professional Engineering Degree from the University of Civil Engineering (Bologna, Italy) and a Master of Architecture and Urban Design from the University of California in Los Angeles (UCLA).
THE ITALIAN CULTURAL INSTITUTE OF LOS ANGELES is an overseas office of the Ministry of Foreign Affairs and International Cooperation dedicated to the promotion of Italian culture in the United States. The main activities of the IIC include the organization and support of events, exhibitions and festivals, the development of academic exchange programs, and the promotion of the Italian language. For more information visit http://iiclosangele.esteri.it